About Protect The Pretty LLC

Born From a Real Problem — and a Little Frustration

If you've ever stood over a bathroom sink, towel draped around your shoulders, trying to keep hair dye off your forehead, your ears, and somehow your ceiling — you know the struggle is real.

I'm Tonya Mitchell, founder of Protect The Pretty LLC, and I created the Hair Dye Catcher because I lived that struggle. As a woman over 40, I wanted to keep my color fresh and vibrant at home — without the mess, the stained skin, or the cleanup that seemed to take longer than the dye itself.

I looked for a solution. I couldn't find one that actually worked. So I made one.

The Mission: Make At-Home Hair Color Easier for Every Woman

At Protect The Pretty, our mission is simple: give women the tools to look and feel their best — on their own terms, in their own homes, without the salon price tag.

I poured time, testing, and care into making sure the Hair Dye Catcher fits comfortably, works with all head sizes and hair types, and delivers precise, salon-quality results at home. Because you deserve a product that was actually designed with you in mind.

Whether you're covering grays, refreshing your color, or trying something bold and new — the Hair Dye Catcher is here to protect your skin, your clothes, and your peace of mind.

Proudly Black-Owned

Protect The Pretty LLC is a proud Black-owned business. Building this brand has been about more than just a product — it's about showing up, solving real problems, and creating something meaningful for our community and beyond. When you shop with us, you're supporting a small business with a big heart.

Made for Women Over 40

We see you. We are you. The Hair Dye Catcher was designed with women over 40 in mind — women who know what they want, value their time, and refuse to settle for products that don't deliver. You've earned the right to a routine that works as hard as you do.

As Seen In

We're honored to have been featured in South Carolina Magazine, OpenPR, and across financial news outlets — recognition that fuels our passion to keep growing and serving you better.

Thank You for Being Here

Every order, every review, every message from a customer who finally had a mess-free dye day — that's why we do this. Thank you for trusting Protect The Pretty LLC with your pretty.

— Tonya Mitchell, Founder & CEO, Protect The Pretty LLC